rich media: Warner Bros. Cartoon Kit

Warner Bros 'Tom and Jerry' Cartoon Kit.

An interactive CD-Rom was developed using Macromedia Flash and Director to be used as an interactive branding tool for suppliers across the world. The CD-Rom includes each character and groups in a variety of poses for promotional use.

These illustrations could then be downloaded directly to disk or opened up in their appropriate software. Because of language constraints, usage instructions were portrayed through images and games.

The CD-Rom comprised of over 300 images, allowing suppliers a huge choice, whilst protecting WB's brand values.